Growth marketing leader for B2B SaaS

👋🏻 I’m Nash — a husband, father, Christ-follower and growth marketing leader 📈  

Over the last 15+ years, I’ve led digital and demand generation at high-growth SaaS companies like Cloudflare, Gong, Genesys, Docebo, and ESET.

My work spans across multiple GTM motions, focused strategy, and integrated brand + performance programs.
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Behind the results: clear frameworks, tight execution, and teams that know how to win together.

I believe the best marketing systems aren’t just smart—they’re scalable, repeatable, and can be aligned to the way buyers actually move.
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My playbook is focused on moving fast and driving continual improvement.

📈  Growth strategy: full-funnel and data-driven growth planning by market segment & GTM motion
💼  GTM Strategy: cohort-based ABM programs by persona, industry and company
🎯  Automation: integrated revenue orchestration playbooks across teams, to deliver real-time customer journeys
💵 Paid media: paid search, social and programmatic
💻  Digital ad strategy: paid social / search / video, ad types, bidding, audience, data management
🧪  Experimentation & CRO: web conversion rate optimization and ad testing
📱  Web & Mobile UX: web experience, conversion strategy, interactive content, in-product marketing
💻  Paid & organic search: program strategy, bidding, automation, ROI & ROAS optimization
✉️  Email & marketing automation: email marketing, chat and messaging
👥  Buyer journey management & content strategy: driving pipeline at each stage
📺  Brand marketing: integrated demand gen strategy across TV, radio, and social
📋  Building teams: cross-functional training, end-to-end process and project management